The Crafters Bar in Hyvink\u00e4\u00e4 is a must-visit for every beer and whisky enthusiast. \nThe bar has around 240 different whiskies and almost 150 beers from microbreweries around the world – and two whisky taps. \nCrafters Bar was born when friends Lasse Nyman, Anssi H\u00e4nninen and Janne Eskola thought about what kind of bar they would like to visit. \nIt would have good music, quality and rare beers on tap, a great drinks list and a wide range of whiskies. \nIn its five years of operation, the bar has been voted Beer Bar of the Year, and the entrepreneurs have been named Young Entrepreneur of the Year and Entrepreneur of the Year. \nFrom the very beginning, Crafters Bar’s guiding principle has been to offer only the best to its customers. \nLasse Nyman has been in charge of the beers from the start and Anssi H\u00e4nninen has been in charge of the whiskies and cocktails. \n– The number of whiskies was much smaller in the beginning. \nWe have gradually increased the range and now we have about 240 whiskies. \nA couple of years ago, the whisky selection was increased by a whisky tap. \nWe decided to put Edrington’s Maker’s Mark Bourbon on the first whisky tap. \nAt the beginning of this year, a second tap for Highland Park smoky whisky was installed on the counter. \n– 90% of customers do not know what they want to order when they come to the counter. \nWe are able to guide the customer’s buying decision quite a lot and of course it is easier to sell tap products that are prominently displayed on the counter than bottles on the shelf behind the bar,” says H\u00e4nninen, noting that sales of tap whiskies have increased by an estimated one and a half times since they were moved from the shelf to the tap. In Finland, strong alcoholic drinks have traditionally been placed on the shelf, behind the bar. \nCrafters decided to see how sales could be improved by moving the whiskies to the front counter. \nSales increased one and a half times in a short time.<\/figcaption><\/figure><\/p>\n
Whisky keeps better than beer<\/span><\/h2>\n
The whisky comes to the bar in bottles, from which it is poured into an airtight 20-litre tank. \nFrom there it is pumped by a special pump to the tap and through to the customer’s glass. \nJanne Ahola, marketing manager at Edrington, says the whisky is a grateful product to have on tap. \nAs a strong alcohol, it keeps better than beer in a steel container and remains enjoyable even after a short contact with the air. \nStill, whisky on tap should be chosen carefully to ensure a quick enough rotation. \nBoth whiskies on tap at Crafters are also widely used in bar cocktails. \n– We thought long and hard about which whiskies would suit Crafters. \nBourbon is trendy and Maker\u00b4s Mark has a good rotation rate. \nThe smoky Highland Park was a great match. \nCrafters is the only bar in Finland where you can try a quality Scottish Highland Park whisky on tap. \nCrafters’ whisky on tap is served at room temperature, but with the option of chilling. \nThe drink is then served chilled (+5\u00b0C) or ice cold (-15\u00b0C). \nIn addition to whisky, Barfix taps can be filled with any strong alcoholic drink, such as gin or vodka. \nOr even ready-made drinks. \nThe tap can also be fitted with a precise measuring device, which always accurately dispenses 2 or 4 cl of schnapps into the glass. \nThe tap reduces wastage, increases margins and, of course, speeds up service. \nThe drink is delivered to the customer’s glass within seconds, making the bartender’s job much easier, especially during busy periods. \nThe steel container can also be fitted with a lock to prevent tampering. A whisky tap speeds up the service. \nThe drink is in the glass in seconds. \nIn addition to whisky, Barfix taps can be used for any strong alcoholic beverage or ready-to-drink drinks.<\/figcaption><\/figure><\/p>\n
Rare beers<\/h2>\n
For H\u00e4nnis and Nyman, it was important to have a beer tap system in the Crafters that could be connected to any beer tank, regardless of the brewery. \nNow, a Barfix copper 12-tap beer tower sits on the counter, with a weekly change of beers. \nBetween taps, beer tastings and tap-takeovers. \nThen the whole tap tap fills up with one brewery’s speciality beers. \n– We have a stronger focus on Nordic breweries than traditional German and Czech breweries. \nWe have a range of beers that cannot be found elsewhere in Finland. \nFor example, we receive rare beers from the Yankees by airfreight. <\/p>\n","protected":false},"excerpt":{"rendered":"
Crafters decided to see how sales could be improved by moving the whiskies to the front counter. \nSales increased one and a half times in a short time. <\/p>\n","protected":false},"author":1,"featured_media":6068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[166,165],"tags":[],"class_list":["post-6958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experiences","category-home-page"],"yoast_head":"\n
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