{"id":8340,"date":"2025-04-16T12:10:12","date_gmt":"2025-04-16T12:10:12","guid":{"rendered":"https:\/\/www.barfix.fi\/2025\/tar-pitch\/uncategorized\/8340\/"},"modified":"2025-04-16T12:41:24","modified_gmt":"2025-04-16T12:41:24","slug":"tar-pitch","status":"publish","type":"post","link":"https:\/\/www.barfix.fi\/en\/2025\/tar-pitch\/home-page\/8340\/","title":{"rendered":"Tar pitch"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8340\" class=\"elementor elementor-8340 elementor-8322\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20b46233 e-flex e-con-boxed e-con e-parent\" data-id=\"20b46233\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b94c6e8 elementor-widget elementor-widget-text-editor\" data-id=\"2b94c6e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<hr>\n<h1>Wine took over a beer restaurant<\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d02974 elementor-widget elementor-widget-image\" data-id=\"0d02974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_004.jpg\" class=\"attachment-full size-full wp-image-8382\" alt=\"\" srcset=\"https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_004.jpg 1200w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_004-300x200.jpg 300w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_004-1024x683.jpg 1024w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_004-768x512.jpg 768w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_004-600x400.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Thanks to Le Verre de Vin, we can offer our customers interesting and high-quality wines without having to think about waste,\" says Noora Kaakko, chain manager of Teerenpeli restaurants.  <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f04c8fe elementor-widget elementor-widget-text-editor\" data-id=\"f04c8fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le Verre de Vin is<\/strong> French and loosely translated means a glass of wine. Fast and easy to use, it uses vacuum\/CO2 technology to improve wine preservation. It allows wine and bubbles lovers to enjoy an opened bottle for longer, and restaurants can open bottle after bottle without fear of wastage. The first Le Verre de Vin machine was delivered to Teerenpeli in Lahti in the summer of 2022 and can now be found in every Teerenpeli Companies restaurant.    <\/p>\n<p>Teerenpel, known for its brewery products, has gradually grown into a beer restaurant chain that also focuses on wines. Teerenpel has always had a good, high-quality selection of wines for social occasions, but the Le Verre de Vin system has made it possible to increase the number of wines sold by the glass. Better and more expensive wines and champagnes have also been added to the range. Thanks to the sale by the glass, it is possible to keep a good rotation even during the slow early weeks.   <\/p>\n<p>&#8220;Our customers are also looking for quality in wine. The concept of one red wine and one white wine has never worked for us,&#8221; <strong>says Noora Kaakko<\/strong>, the chain&#8217;s director <strong>.<\/strong> So it was only natural that a Le Verre de Vin machine was installed at Teerenpel in Lahti during the renovation.  <\/p>\n<p>The machine uses vacuum technology to improve wine preservation. It removes air from the opened bottle in 2-5 seconds and wine remains fresh for up to 21 days. Champagne and sparkling wine bottles are filled with CO2 inert gas, preserving the precious bubbles in the bottle for as long as possible. Even champagne can be sold for up to three weeks after opening without any worries.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4d684e elementor-widget elementor-widget-image\" data-id=\"c4d684e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_001.jpg\" class=\"attachment-full size-full wp-image-8325\" alt=\"Teerenpeli ravintolan oluthanoja\" srcset=\"https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_001.jpg 1200w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_001-300x200.jpg 300w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_001-1024x683.jpg 1024w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_001-768x512.jpg 768w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_001-600x400.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Barfix has been installing beer equipment in all Teerenpeli Companies' restaurants for almost 30 years. The 16 beer taps at Teerenpeli in Lahti sell all but two of the brewery's own beers, lagers and seltzers. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc71cd elementor-widget elementor-widget-heading\" data-id=\"9fc71cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wines by the glass have increased sales\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7050714 elementor-widget elementor-widget-text-editor\" data-id=\"7050714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a rule, each Teerenpel has the same wine selection, but the range may vary depending on the clientele, location and demand. For example, the Kampin Teerenpeli in the heart of Helsinki has significantly expanded its wine selection since the installation of Le Ver de Vin. The improvement in the wine selection has also been reflected in increased sales.  <\/p>\n<p>In the past, when wines were only sold by the bottle, sales of higher quality and more prestigious wines, such as Amarone, were limited. Bottles are less likely to be bought on their own. Even with a friend, buying an expensive bottle of wine after a day&#8217;s work is negligible because of its high price, but now that you can buy wines by the glass, even the more expensive wines sell. The device has also smoothed out the wine rotation on the quieter days of the early week.   <\/p>\n<p>&#8220;Especially in big cities, quality wines and sparkling wines are major selling points. In the past, a bottle of champagne, for example, was only opened for sale by the glass on weekends; now we can sell it every day.&#8221; <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc11d5 elementor-widget elementor-widget-heading\" data-id=\"fcc11d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The increased popularity is also influenced by pricing policies.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c557b5 elementor-widget elementor-widget-text-editor\" data-id=\"3c557b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;We want to keep our prices customer-friendly and attractive. For the more expensive wines sold by the glass, we use the euro cap, while for cheaper wines we use a percentage-based pricing model,&#8221; explains Kaakko. <\/p>\n<p>Le Verre de Vin has not only increased sales and reinforced the image of Teerenpel as a house serving quality drinks, but has also had a significant impact on wine waste.<\/p>\n<p>&#8220;Loss is quite minimal, even though we have several bottles open. Even the most expensive wines are sold within a couple of weeks, and we no longer have unfit wine, champagne or sparkling wine going down the drain,&#8221; says Kaakko. <\/p>\n<p>He stresses that shelf life requires that the wine bottle is aerated and carbon dioxide is added to the sparkling wine as soon as the bottle is poured into the customer&#8217;s glass. Not that it&#8217;s only done in the evening. Sealing the bottle is done with one hand and takes 2-5 seconds.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66dfde2 elementor-widget elementor-widget-image\" data-id=\"66dfde2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_002.jpg\" class=\"attachment-full size-full wp-image-8333\" alt=\"Viinipulloa sinet\u00f6id\u00e4\u00e4n Le Verre De Viin laitteella.\" srcset=\"https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_002.jpg 1200w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_002-300x200.jpg 300w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_002-1024x683.jpg 1024w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_002-768x512.jpg 768w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2025\/04\/teerenpeli_002-600x400.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Sealing the bottle is done with one hand and takes 2-5 seconds. A green light indicates that the product is safely stored in the bottle for the next pour. The label for Teerenpeli House of Companies wine is designed by Iisakki Pyysing.    <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bbd5de elementor-widget elementor-widget-heading\" data-id=\"0bbd5de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Two options<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab61321 elementor-widget elementor-widget-text-editor\" data-id=\"ab61321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le Verre de Vin can either be installed as part of a CO2 system for beer taps or a mobile table model can be purchased for the restaurant, powered by a SodaStream gas cartridge. There is a place and a situation for both versions. The Teerenpel in the bay has a fixed unit. The Taivaanranta restaurant, on the other hand, has a mobile model.   <\/p>\n<p>Kaakko justifies this by the fact that in Taivaanranta the wine point and cabinets are in the middle of the hall. The beer taps are located at the other end of the restaurant. It would not have made sense to install a fixed installation without the renovation.  <\/p>\n<p>&#8220;In Teerenpel, Le Verre de Vin uses the same carbon dioxide system as beer taps. During the renovation, we branched the system for both the beer taps and the wine equipment.&#8221; <\/p>\n<p>Barfix has been installing beer equipment in all Teerenpeli Companies&#8217; restaurants for almost 30 years. At the same time as the installation of Le Verre de Vin in Teerenpeli in Lahti, a new system of 16 beer taps was installed, with all but two of the taps selling the brewery&#8217;s own beers, lagers and seltzers. <\/p>\n<p>In addition to the Teerenpeli Companies, more than 50,000 restaurants around the world use Le Verre de Vin, a device developed to preserve unopened wine and champagne.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d668f6b elementor-widget elementor-widget-heading\" data-id=\"d668f6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf51070 e-flex e-con-boxed e-con e-parent\" data-id=\"bf51070\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9494c5f eael-product-grid-column-3 elementor-widget elementor-widget-eicon-woocommerce\" data-id=\"9494c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eicon-woocommerce.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"eael-product-grid eael-product-simple masonry\" id=\"eael-product-grid\" data-widget-id=\"9494c5f\" data-page-id=\"8340\" data-nonce=\"697d5f9e29\" >\n            <div class=\"woocommerce\">\n                <ul class=\"products eael-post-appender eael-post-appender-9494c5f\" data-ssi-desktop=\"no\" data-ssi-tablet=\"no\" data-ssi-mobile=\"no\" data-layout-mode=\"masonry\"> <li class=\"product \">\n<div class=\"eael-product-wrap\" data-src=\"\" data-src-hover=\"\">\n    <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/LVDV_Portable-300x300.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail wvs-archive-product-image\" alt=\"Le Verre de Vin rental site\" loading=\"eager\" srcset=\"https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/LVDV_Portable-300x300.png 300w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/LVDV_Portable-1024x1024.png 1024w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/LVDV_Portable-150x150.png 150w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/LVDV_Portable-768x768.png 768w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/LVDV_Portable-600x600.png 600w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/LVDV_Portable-100x100.png 100w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/LVDV_Portable.png 1167w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><div class=\"eael-product-title\">\n    <a href=\"https:\/\/www.barfix.fi\/en\/tuote\/le-verre-de-vin-rental-site\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><h2 class=\"woocommerce-loop-product__title\">Le Verre de Vin rental site<\/h2><\/a>\n    <\/div>    <a href=\"https:\/\/www.barfix.fi\/en\/tuote\/le-verre-de-vin-rental-site\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_6722\" data-quantity=\"1\" class=\"button product_type_simple\" data-product_id=\"6722\" data-product_sku=\"\" aria-label=\"Read more about &ldquo;Le Verre de Vin rental site&rdquo;\" rel=\"nofollow\" data-success_message=\"\">View More<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_6722\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n    \n<\/div>\n\n<\/li> <li class=\"product \">\n<div class=\"eael-product-wrap\" data-src=\"\" data-src-hover=\"\">\n    <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/LVDV_Portable-300x300.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail wvs-archive-product-image\" alt=\"Le Verre de Vin Portable\" loading=\"eager\" srcset=\"https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/LVDV_Portable-300x300.png 300w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/LVDV_Portable-1024x1024.png 1024w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/LVDV_Portable-150x150.png 150w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/LVDV_Portable-768x768.png 768w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/LVDV_Portable-600x600.png 600w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/LVDV_Portable-100x100.png 100w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/LVDV_Portable.png 1167w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><div class=\"eael-product-title\">\n    <a href=\"https:\/\/www.barfix.fi\/en\/tuote\/le-verre-de-vin-portable\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><h2 class=\"woocommerce-loop-product__title\">Le Verre de Vin Portable<\/h2><\/a>\n    <\/div>    <a href=\"https:\/\/www.barfix.fi\/en\/tuote\/le-verre-de-vin-portable\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_6753\" data-quantity=\"1\" class=\"button product_type_simple\" data-product_id=\"6753\" data-product_sku=\"\" aria-label=\"Read more about &ldquo;Le Verre de Vin Portable&rdquo;\" rel=\"nofollow\" data-success_message=\"\">View More<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_6753\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n    \n<\/div>\n\n<\/li> <li class=\"product \">\n<div class=\"eael-product-wrap\" data-src=\"\" data-src-hover=\"\">\n    <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/Tower_with_Wine_Champagne_web-300x300.jpeg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail wvs-archive-product-image\" alt=\"Le Verre de Vin Tower\" loading=\"eager\" srcset=\"https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/Tower_with_Wine_Champagne_web-300x300.jpeg 300w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/Tower_with_Wine_Champagne_web-150x150.jpeg 150w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/Tower_with_Wine_Champagne_web-768x768.jpeg 768w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/Tower_with_Wine_Champagne_web-600x600.jpeg 600w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/Tower_with_Wine_Champagne_web-100x100.jpeg 100w, https:\/\/www.barfix.fi\/wp-content\/uploads\/2024\/08\/Tower_with_Wine_Champagne_web.jpeg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><div class=\"eael-product-title\">\n    <a href=\"https:\/\/www.barfix.fi\/en\/tuote\/le-verre-de-vin-tower\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\"><h2 class=\"woocommerce-loop-product__title\">Le Verre de Vin Tower<\/h2><\/a>\n    <\/div>    <a href=\"https:\/\/www.barfix.fi\/en\/tuote\/le-verre-de-vin-tower\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_6794\" data-quantity=\"1\" class=\"button product_type_simple\" data-product_id=\"6794\" data-product_sku=\"\" aria-label=\"Read more about &ldquo;Le Verre de Vin Tower&rdquo;\" rel=\"nofollow\" data-success_message=\"\">View More<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_6794\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n    \n<\/div>\n\n<\/li><\/ul>            <\/div>\n        <\/div>\n\n        <script type=\"text\/javascript\">\n            jQuery(document).ready(function($) {\n                var $scope = jQuery(\".elementor-element-9494c5f\");\n                var $products = $('.products', 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